Explore this guide to using programmatic native ads in your email monetization strategy and learn how to generate revenue from your newsletters.
Email newsletters are one of the most effective tools publishers have for building relationships and staying connected with their audience. This is why bloggers and marketers put so much love into their email content.
Think about it — how hard have you and your team worked to craft compelling email copy and to provide true value to your readers?
With email monetization through programmatic native ads, publishers are now getting some of that love back. They’re securing a new revenue stream for their business. And, at the same time, enhancing the experience for subscribers.
It’s a positive step forward for publishers and newsletter audiences, as well as advertisers. And the best part? Implementing native ads is practically effortless with the right technology.
Ready to learn more? We’ve put together a complete guide on email monetization for publishers. Read on to find out what it is, how it works, and how you can benefit.
What Is Email Monetization?
Email monetization is a simple way to generate an extra stream of revenue out of your newsletters. When you monetize with programmatic native ads, there are benefits for everyone.
- Native ads are unobtrusive, so they won’t stop your readers from enjoying your email content.
- Technology does the heavy lifting for advertisers. There’s no need to hire an expert to manage ad campaigns, as AI ensures the right ads are shown to the right people in the right format.
- Publishers earn revenue without having to add extra work to the process of creating and publishing engaging emails.
Why Use Programmatic Native Ads?
Because email monetization through programmatic native advertising is the easiest and fastest way to make money from newsletters.
Unlike direct selling, with programmatic ads, monetization is seamless. You don’t have to work hard to find the right content to promote the sale.
There’s no need to design the right ads and make them look native in the email. And, there’s no need to spend time searching for advertising deals.
Native ads are the future of advertising. According to a 2020 forecast report published by marketing agency Zenith, 68 percent of digital media advertising spend was devoted to programmatic advertising last year.
Jonathan Barnard, Zenith’s Head of Forecasting and Director of Global Intelligence, explains, “Technology is making programmatic advertising work harder for brands.”
How Does a Publisher Generate Revenue with Native Ads?
Email monetization through programmatic native ads is designed to deliver an ongoing revenue stream. How much you’ll earn from your newsletter depends on how many subscribers you have, your email open rate, and the number of readers who click on the ads.
But here’s why this tactic is so effective. Because the ads are programmatic, they’re more likely to align with subscribers’ interests and preferences. As a result, you’ll see higher click rates.
The entire process is driven by artificial intelligence. AI and machine learning have been transforming the digital marketing space for years, improving the experience for consumers while enabling marketers to leverage data to drive smarter decisions and to automate processes.
AI has played a huge role in changing digital advertising, including email ads. Machine learning algorithms can digest massive amounts of data, making it possible to give email subscribers advertisements for the products and services that are specifically relevant to them.
You Worked Hard to Build Your Subscribers’ Trust — Native Ads Helps You Enhance It
Programmatic native ads are also known to garner higher click-through rates (CTRs) than display ads. A native ad has the look and feel of the newsletter’s content, so it won’t stand out like a display ad will.
As HubSpot’s Allie Decker explains, sponsored native ads are a great way for advertisers to promote their brand in content your audience is already familiar with.
There’s no hard sell with the native advertising model. Ads appear like casual recommendations from a trusted friend.
This soft-sell vibe is much more enticing than a blaring banner ad and is well suited to the email newsletter format.
The whole nature of email newsletters is built on trust and comfort. Subscribers signed up for your newsletter because they like your brand.
They open your emails and read what’s inside because they feel your content offers them value in some way, whether it’s informational, inspiring, or helpful.
A display ad will always appear out of context in this type of setting. That’s how they work, after all, by grabbing someone’s attention because it’s separate from the rest of the content.
As a result, they’re distracting and can diminish the overall feel of your newsletter.
No one likes ads that appear like they don’t fit with the rest of the content. For example, who wants to see an ad for pillows when they’re reading a healthy eating newsletter filled with energizing smoothie recipes?
What about a native ad that takes the reader to an ingredient they need for the recipe they want to try? Instead of being distracting, this type of advertising content can actually make your subscriber’s life easier.
Native ads naturally blend into the content. They offer a pathway to more information, an easy link to a product or service the reader may appreciate. That’s it. No more and no less.
So, how can you make this work for you and start earning revenue?
Partner with a Provider that Has Mastered Email Monetization Technology
inboxAds is the first email monetization platform to bring perfectly integrated programmatic native ads to newsletters.
We’ve built a powerful platform that takes all the complexities of native programmatic ads and distills them into an effortless experience for our users. With us, publishers earn more revenue without having to invest extra time or money.
And, because the platform delivers customized native ads, your subscribers can still enjoy the same premium reading experience they’ve come to expect from your emails.
To start generating revenue from your emails, contact our team today.
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