Native Ads vs. Display Ads: Which Should Publishers Choose for Their Email Newsletters?

Native Ads vs Display Ads
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If you’re a publisher, you can monetize your email newsletters from the first day of publication by placing native ads or display ads inside your content. Both display and native ads are two different types of effective, cutting-edge ad strategy—programmatic advertising.

Programmatic Advertising: On-Target Marketing Magic

Through the magic of AI-powered algorithms, as HubSpot’s Kayla Carmichael points out, advertisers can choose to target online ads to customers likely to buy their products and services. Furthermore, these algorithms sort through user behavior, demographics, preferences, and likes to find likely customers. Ads that appeal to those customers then appear as they browse online, read emails, or read the latest stories on social media.

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