4 Easy Ways To Increase Your Email Newsletter Click-Through Rate

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Think of all the newsletters you’ve created — the hours that went into developing your quality content and picking out the very best subject lines. Now think about what your most successful email newsletters had in common. Was it the compelling subject lines that encouraged engagement, or maybe a clear call-to-action?

If some of your newsletters have higher open rates and click-through rates than others, and you’re not sure why that is, it’s time to do some research. 

There’s a clear link between a good CTR (click-through rate) and effective email monetization. Taking full advantage of your email list and generating revenue through newsletters requires using the latest email marketing strategies.

Engaging Newsletters Have Higher Click-Through Rates

The best email newsletters have high open rates and click-through rates. Average email open rates are now at just over 20%, while click-through rates are at 2.4%. If you’re seeing open rates and click-through rates that are much lower than these averages, it’s time to look at why that might be.

Take a peek at your email analytics for insights into how your newsletters are stacking up. The key metrics you should be tracking are click-through rate, open rate, conversion rate, bounce rate, and email sharing and/or forwarding rate. These metrics will play a big role in your ability to monetize emails. Of these five email metrics, the CTR is the most important.

What Is a Click-Through Rate?

The click-through rate is the percentage of readers (email recipients) who clicked on a link in an email. You can calculate the CTR in your email newsletters by taking the total number of clicks (or unique clicks), dividing that by the number of delivered emails, and then multiplying that number by 100.

Average newsletter click-through rates vary by industry, however, you should be seeing a click-through rate of at least 2% to 3%. 

There’s a reason why marketers care so much about click-through rates. More than any other email metric, click-through rate can help you evaluate how readers are responding to your newsletters. Nevertheless, having a CTR that’s higher than 2% to 3% means readers are heavily engaging with the content you send out. On the other hand, having a CTR that’s lower than industry benchmarks is a signal that some changes are necessary if you want to continue growing your email list.

What Is an Open Rate?

Open rates and click-through rates go hand-in-hand. After all, readers can’t click on the links in your newsletters if they don’t open them first. 

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