In his inaugural address, President Franklin Delano Roosevelt spoke to a fear- and depression-ridden nation. His words speak down through the decades to a nation in panic due to the novel coronavirus: “The only thing we have to fear is…fear itself.”
Seeing the stock market plummet due to the coronavirus is enough to evoke that “nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance” that Roosevelt spoke of.
However, you can position your business as one that “converts retreat into advance” with a revenue-generating email newsletter – starting today.
Content Marketing – Marketing to Skeptical 21st-Century Customers
Finding new revenue streams is a must during a lockdown, particularly if your business doesn’t stay open. Email marketing – specifically content marketing – can help you attract more business now and in the long run.
Just look at the problems that your customers face and start writing down solutions. When you’re the one that comes up with the solutions to their problems, they’ll be more likely to do business with you when they need what you sell.
It’s called content marketing – and it’s probably the hottest marketing trend across the spectrum of businesses and non-profits around the world.
Today’s customers aren’t swayed by catchy ads or multi-million-dollar layouts in fancy magazines. They want to know that businesses they buy from know their industry inside and out.
In that case, you can demonstrate the mastery of your niche with well-thought-out content, delivered to your newsletter subscribers right in their inbox.
Leveraging content marketing can mark you as a trusted authority in your industry – a thought leader. Maybe you haven’t had much time to even think about creating content for your blog, let alone a newsletter – but now you have the time. Now’s the time to make your move.
Fight Coronavirus Fears with Hope
If your business depends on social interactions, though, life can be a challenge. With so many contradictory messages and conspiracy theories out there, there’s a lot of fear as well.
Your customers, too, want hope. Your newsletter can bring them that hope. There is, after all, a light at the end of the tunnel. Give them the kind of information that will help them come out of that tunnel, engines roaring and ready for the business that will come their way.
Putting your thoughts to paper will help fight your own fears as well. Taking action to help your customers solve their problems gives you a purpose while you remain in isolation.
Even better, it can even boost your own earning potential – now – and after the pandemic is over. Here’s how.
Use Your Time to Create Solutions for Your Customers’ Tough Challenges
Bottom line, you probably have more time on your hands – no matter if you’re a part-time blogger or the CEO of a large enterprise.
Whether or not you’re good at writing, put your own fears on pause – and start jotting down things you can offer to help your customers solve the kinds of problems that keep them up at night.
While you can certainly write about the coronavirus’s impact on your customers’ industry, you need to look beyond the present danger and address their everyday problems as well.
“But what if I’m a terrible writer?” you asked. Doesn’t matter. You can hire a copywriting agency or even a local English teacher or one of her students to clean up your words and make them sound like the best Madison Avenue has to offer. You can even insert how-to or explainer videos into your newsletter as well.
But…What If I Have No Room in My Budget for Marketing?
Glad you asked. Most email newsletter mailing platforms offer free or low-cost service to mailings under a specific number of recipients.
If you limit your newsletter recipients to only likely customers, you can stay under that number easily. A targeted audience will be more likely to read your newsletter since they will be interested in what you’re writing about.
You can identify your target audience with free analytics programs, such as Google Analytics and Facebook Analytics, to identify people whose interests and needs match what you offer.
In the long term, statistics show, you’ll be likely to earn 38 dollars for every dollar you invest in publishing your newsletter. Even if you have to pay someone to help you polish your writing (or write it for you once you’re back on the job) that will pay rich dividends down the road.
But there’s even a better way to produce revenue from your newsletter.
Monetize Your Email Newsletters Themselves
Secondly – and even more importantly – you can actually monetize your email newsletters themselves, bringing in money from the get-go. Even when you’re locked down inside your home to protect you and your loved ones from the coronavirus!
Advertisers that sell products and services that complement your own are competing to buy space in your newsletters. With an audience already interested in their products, they know that they’ll have a good chance of making a sale to your recipients.
That makes your newsletter valuable space – space they’re willing to pay for. Email monetization: It’s a game-changer for bloggers and newsletter publishers.
These ads are what we call native advertising – ads that look like attractive links to informative articles. Chosen for your business with leading-edge AI technology, these ads will add to your newsletter’s importance as a valuable resource for your target customers.
The minute one of your subscribers clicks through one of the ads, you receive money.
With inboxAds, you can do just that. An easy-to-use email monetization platform that doesn’t require any knowledge of coding or other technical knowledge, it can be up and running in minutes.
Think about what you can accomplish with your own content marketing program, delivered through the world’s most popular way to receive information – email.
Since all you need is your time and your email, getting started won’t cost you a dime.
And, with email monetization, you can earn needed new streams of revenue in the process. It’s a win-win situation.
Take life’s latest lemons and make lemonade by creating actionable content that won’t only help you but will also help your customers get over the coronavirus hump with innovative insights and strategies to move forward.
For publishers, inboxAds is free for your entire lifetime. You can get up and running in mere minutes. Start monetizing your email with inboxAds today!