If you want to make money from your blog, newsletter, or list of email subscribers, you need to look at all the ways you can earn multiple streams of income each time you publish. Email monetization does just that, going beyond simply promoting what you already have to offer to bring in passive income for years to come.
Having an email list, as Blinklist points out, is “a great way to connect with your readers on a more personal level.” In newsletters and other email communication, you can expand on the thoughts you put forth on your blog posts, podcasts, or videos.
So long as your emails solve problems for your subscribers, you’ll build their trust in you and your authority in your field. Blatant promotional emails rarely work, unless it’s an occasional discount for your loyal subscribers.
Monetize Your Newsletter from the Start with Native Ads
Building authority and trust by helpful information is the long-term payoff for email marketing. However, there’s another way to monetize newsletters and bring in extra income even as you grow your list and reputation.
When you place relevant advertising within the text of your newsletter, you don’t have to wait for the money to flow in. You can start monetizing your newsletters right away. That’s a big plus for smaller publishers or startups, who need some revenue coming in to pay for the expenses of starting a newsletter. For larger publishers, email monetization is an excellent strategy for maximizing your content marketing budget.
With well-chosen native ads, you won’t disrupt the flow of your newsletter. Programmatic native ads look like related articles that appear at the top, bottom, or within the body of your newsletter article.
Your subscribers will likely click on these ads because they provide helpful information about topics that they are already interested in. With today’s AI capabilities, an email monetization platform like inboxAds can choose ads that appeal to each newsletter’s recipients.
And – best of all, these ads aren’t for your competitors. These native ads are for related products.
For example, if you are a dentistry practice, your native ads might be for toothpaste, mouthwash, or dental floss – all necessary parts of good oral hygiene. They don’t compete with your products and services but rather complement them, working with you to provide solutions to your customers’ (or, in this case, your patients’) needs.
To be successful at email monetization from the get-go, though, you need to follow a couple of critical guidelines:
- Keep ads to a minimum: No one wants to read a newsletter that looks like a jungle of billboards. Ads, particularly native ads, function better when you place them sparingly within the text. You don’t want to tire out your readers by making them chase all the information the ads offer.
- Make sure ads are relevant to your business – and your recipients: Nothing turns off readers like ads that don’t make sense within the context of a newsletter. You’ve probably seen them: ads for Waygu beef burgers in a vegetarian newsletter, ads for candy in a dentist’s email, and so forth. With a service like inboxAds, you don’t need to worry about relevance. However, if you’re going it alone, you need to be selective.
Add to Your Newsletter Income with Long-Term Monetization Strategies
In addition to placing ads within the body of your newsletter, you can add to the long-term revenue your communication generates with several additional monetization methods. They include:
- Affiliate links: Many companies pay newsletter publishers for mentioning their products or services within the text of newsletter articles. Like native ads, it pays to only include affiliate links that are tasteful and relevant. Affiliate programs allow you to embed a code within your link to the product. When a reader clicks on that link and purchases the item, you receive a commission.
- Donations: Many newsletter publishers, especially those that regularly provide free-to-use tools or digital assets, such as photos, infographics, specialized recipes, templates, or other useful tools, provide readers with a button that readers can click to donate toward publishing expenses. Charities and other non-profits, too, can make excellent use of donation buttons.
- Classified ads: If your newsletter caters to a niche market, classified ads can be helpful for your readers. For niche markets, such as retro furnishings or equestrian equipment, many readers want to track down hard-to-find items that you don’t sell. Classified ads for those items can help them find it.
- Selling related products and services: Suppose your main service is an online fitness class. With your newsletter spreading the word, you can offer a live class by one of your instructors for an extra fee. Crafters, for instance, might appreciate a workshop in which they can learn from a master crafter how to perfect their work. E-books, too, that relate to your industry and help your customers solve tough problems, can provide extra income from your newsletter.
- Retargeting customers that abandon their carts: If you have an e-commerce site, customers often browse through your catalog, get distracted, and then leave unbought items in their cart. Retargeting technology allows you to automatically insert reminders (often with a discount to spur sales) to regain their business.
Build Your Subscriber List to Multiply Your Income
With multiple streams of income coming in from every newsletter you send out, you can accelerate that wealth by expanding your subscriber list. Here are a few ideas that can take your email monetization strategy to the next level:
- Use “Subscribe” buttons on your website: When you publish a blog post, consider using a “Subscribe” button at the end of selected posts, say the email list-building experts at Campaign Monitor. These posts should be introductory ones whose subject matter you explain more fully in newsletter articles. Additionally, include an invitation to subscribe on social media posts, on your contact pages, and on landing pages that deal with a topic that you cover extensively in your newsletter.
- Promote your newsletter on podcasts, videos, and other public-facing material: Whether it’s a sign-up invitation on your business cards or print brochures, a button on your videos, or an oral invitation on your podcast and any radio and TV appearances you might make, make sure to mention an invitation to subscribe to your newsletter. Doing so avoids overt promotion of your products but gives potential customers a chance to find out more about how you can help them.
- Segment your email list by preferences: Your subscribers are as unique as your products. Segment them by their needs, demographics, and other differentiators to make every newsletter you send them relevant to their particular interests.
- Encourage current subscribers to refer their friends and colleagues: Referrals are always a good way to build up good vibes about your newsletters. Make sure to qualify referrals by asking your subscribers to “recommend friends and colleagues interested in X,” where X is something you sell or talk about in your newsletter. Offer a reward, such as a one-time discount, a white paper, or an e-book for those whose referrals result in subscriptions.
To make the most of your newsletter, partner with us here at inboxAds to monetize your newsletters for absolutely no investment on your part. Free for newsletter publishers to use, this email monetization platform is truly plug-and-play.
If you use WordPress, it’s even easier. You can download the inboxAds WordPress plugin, publish a newsletter, and receive a percentage of all the revenues when one of your subscribers clicks a link and buys a product. It’s a no-brainer.
There’s no coding, no fees, and only a little time. Just write your content, press a few buttons, and the revenue can start flowing in. To learn more about how we can help you save time and make money at the same time, get in touch with our inboxAds team today.