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7 Ways to Improve Email Engagement with Personalization

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Email marketing has proven to be one of the most effective customer acquisition channels, with 40 times more customers than from Twitter and Facebook combined, according to a McKinsey study.

That’s only the average, though. If your email marketing isn’t producing that kind of ROI, you might need to take a different approach to engagement.

Personalizing your email marketing can do just that – boosting your recipients’ engagement to whole new levels.

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