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Effective 7 Ways To Improve Email Engagement

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Behind the discussion about email engagement is the audience and its feedback. It is essential to provide your audience with a great email newsletter that surprises and delights your subscribers over and over again. This kind of behavior builds a reputation that leads to an increased email engagement rate.

Email marketing has proven to be one of the most effective customer acquisition channels, with 40 times more customers than from Twitter and Facebook combined, according to a McKinsey study. That’s only the average, though. If your email marketing isn’t producing that kind of ROI, you might need to take a different approach to engagement.

Personalizing your email marketing can do just that – boosting your recipients’ engagement to whole new levels.

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