Behavioural Email Marketing – How to Take Your Email Marketing to the Next Level Guest Post

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We’ve recently looked at nine emotional triggers that can be used in email marketing. Today, we would like to learn more about how customer behaviour and actions can help improve email marketing. Behavioural marketing practice isn’t new, but its adoption feels somewhat slow.

So, let’s see what behavioural email marketing is all about!

What is Behavioural Marketing?

Behavioural marketing practice is used to display targeted content based on the user’s previous actions and behaviours. Behavioural marketing can be applied to various digital channels. Therefore, in general, targeted content is not limited to emails but can also be digital ads and other types of content.

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