Why do we need ESPs and dedicated email platforms specialized in automation and email deliverability? Here’s why.
Email is still one of the most powerful ways for publishers to communicate with their audiences, despite all the recent channels available today. The number of people using email keeps going up. In 2021, 319.6 billion emails are sent and received daily. By 2025, this number is expected to surpass 375 billion.
You don’t send your email newsletters for them to just sit in the inbox folder. You send them to be opened, read, and clicked on. Email engagement is defined by three important metrics: open rate, click-through rate and unsubscribe rate.
Having in mind that customers’ expectations are now higher, both publishers and advertisers need to focus better on delivering the best possible experience for their subscribers. First step? Finding the right dedicated email platform that help them build an effective email marketing strategy.
What you need for an effective email marketing strategy?
- A dedicated email monetization platform for a new stream of revenue
Think of your email newsletter as a powerful business reliable partner. Email marketing serves as a core interface between your business and your audience, making it a key source for new opportunities to make more money.
Studies consistently show that email offers an unbeatable ROI (return on investment), as much as $42 for every $1 spent. But there is, even more, to gain from an email monetization strategy – you can drive engagement and nurture leads and this is how a new revenue stream is now available.
A dedicated email monetization platform uses AI technology to choose highly personalized ads for subscribers taking into consideration their preferences, interests, and online behavior. The native look of these programmatic ads makes them fit into the body of your newsletter so they don’t stand out as separate ad content.
A dedicated email monetization platform handles all these for you to achieve your business goals with NO extra costs and effort.
2. The best dedicated email platforms for publishers
An email service provider (ESP) is a service that enables marketers to send email marketing campaigns to a list of users (subscribers).
For most professionals, an “email service provider” ( ESP) is associated with services like Gmail, Yahoo, Hotmail, etc.
As a marketer, you’ve probably noticed these providers’ lack of tools for reaching the right audience at the right time with the right content. Therefore, choosing an email marketing platform is not that easy.
Capability, ease of integration, price, usability, and automation capabilities are just a few key points to analyzing which email platform is the most suitable for your business goals in terms of email marketing.
This is a list of the ESPs and dedicated email platforms used by inboxAds’ publishers:
- Constant Contact
- Salesforce Marketing Cloud
- Campaign Monitor
- Active Campaign
With the right dedicated email platform and a partner that specializes in email monetization, you’ll see your revenue take off.
Our team is ready to step in to help with your revenue strategy.
After helping hundreds of publishers like you to optimize their email monetization strategy, we can get you set up to run ads in an hour or less. Click here to contact our team!