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25 Dedicated Email Platforms For Publishers ESPs and email validation tools

Dedicated Email Platforms and ESPs for Publishers
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Why do we need ESPs and dedicated email platforms specialized in automation and email deliverability? Here’s why.

Email is still one of the most powerful ways for publishers to communicate with their audiences, despite all the recent channels available today. The number of people using email keeps going up. In 2021, 319.6 billion emails are sent and received daily. By 2025, this number is expected to surpass 375 billion.

You don’t send your email newsletters for them to just sit in the inbox folder. You send them to be opened, read, and clicked on. Email engagement is defined by three important metrics: open rate, click-through rate and unsubscribe rate. 

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