7 Email Newsletter Strategy Trends for 2022

Email Newsletter Strategy Trends for 2022
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The question is: what can you do in 2022 to make your email newsletter strategy even better?

We’re unpacking the top email trends for 2022 so you can start applying them to your email strategy today.

In 2020, four out of five marketers said they’d rather stop using social media than email, and over one-third of B2B marketers said that email newsletters are the best way to nurture leads. Even more, telling is the sheer number of email users – there are 4 billion daily email users in 2021. That number is expected to reach 4.6 billion by 2025.

The bottom line is, email continues to be one of the best ways to engage audiences. However, there are also challenges. With an average of 200 emails in every inbox, it’s getting harder to stand out.

To ensure your subscribers are continuing to open your newsletters, you’ll have to up your game.

email newsletter trends

So here are the 7 most important email trends for 2022:

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