When it comes to email marketing, programmatic email advertising is a relatively new development.
So new, in fact, that there are probably more questions than there are answers about using programmatic native ads in email newsletters.
Quick Takeaways
- Because it’s so new, programmatic advertising faces a lot of skepticism among email marketers.
- The best way to learn about how to put programmatic ads to work for you is to ask questions.
- Looking at some of the frequently asked questions newsletter publishers ask us can help steer your newsletter in the right direction.
- Use quality programmatic native ads to boost revenue and increase value.
Email Newsletters: Your Corporate Superpower
With more than two years in the field and working with more than 200 email newsletter publishers, we’ve fielded many questions from them.
In this post, we’ll answer some of publishers’ most frequently asked questions on how to monetize email newsletters with programmatic native ads.
#1. Will I Damage the Relationship with My Newsletter Subscribers?
Not if you have the right strategy. We believe that less is more when it comes to programmatic native ads.
These ads appear like related stories within the body of your newsletter. And, they’re AI-selected for each subscriber.
In our experience in the email monetization business, we’ve also discovered that newsletter subscribers’ attention span tends to drop with too many ads.
That’s why we would suggest that you limit your ads. Use them with discretion, and you will experience better results.
Programmatic ads are generally focused on your target customers’ interests that it doesn’t take many of them to attract – and retain – your subscribers’ attention.
In fact, since they are native ads, they appear as related stories about topics that will likely interest your readers.
For that reason, you don’t want to clutter up the newsletter with too many of them, lest they get overwhelmed with all the content.
Furthermore, placing an ad widget within your newsletter allows your subscribers to further engage with your content, without affecting your newsletters’ deliverability rates.
#2. Will I Have Control over My Ads?
When working with reputable ad inventory networks, you have nothing to worry about. For instance, we work with five inventory networks that number among the most reputable in the programmatic advertising business.
With such a reputable inventory group of networks, all your ads are subject to a quality audit. Having this kind of quality control, they will avoid restricted or prohibited products or services, as well as inappropriate content.
Sources are verified, ensuring that your ads will reflect well on your business. In other words, readers won’t unsubscribe due to quality issues.
In our two years’ experience, we have a complaint rate of less than 0.023%. That’s only two out of a thousand subscribers.
#3. Will You Run Ads that Are Irrelevant to My Subscribers?
Leading-edge email advertising platforms use AI-powered algorithms to select the right ads for the right audiences.
These algorithms use each publisher’s profile to come up with just the right ads for your audience.
For instance, if your company’s newsletter promotes a healthy lifestyle, you can blacklist ads for business and financial services.
You can exclude ads from various categories that you don’t want to appear in your emails.
In addition, ads will not run for your competitors’ products. For example, if you’re an insurance company, your subscribers won’t see ads from another insurance company.
Rather, they will advertise services and products that will interest your subscribers. That’s the power of programmatic.
#4. How Can I Gauge My Ads’ Performance?
Programmatic ads’ trademark ease of use extends to the platform’s analytics dashboard, too.
An intuitive interface allows you to see vital KPIs at a glance, such as their clickthrough rate and how much revenue they’re generating.
#5. How Soon Can My Ads Appear in My Newsletters?
Your ads can run immediately. On our platform, for instance, it only takes a few minutes to get started.
#6. How Much Revenue Can I Make by Monetizing My Email Newsletter?
Although email marketing continues to lead the marketing industry in long-term effectiveness, your company can create even more revenue starting from day one when you monetize your email newsletters.
The revenue you can make through monetization varies by your audience volume, your open rates, and your readers’ clickthrough rate on each ad.
Use our revenue calculator to estimate your newsletters’ projected revenue using these variables.
#7. How Can I Expand My Customer Portfolio with Email Monetization Services?
Make sure that the platform you choose includes a design consultancy with your membership.
At inboxAds, we use multiple widget formats that are IAB standards-compliant.
Additionally, our design team makes custom widgets.
We developed these widgets to accommodate any space constraints or design formats in your newsletter.
At your request, we can create custom widgets for a truly native experience. Our team can explain how a customized subscriber experience can benefit your business.
To learn more about how to turn an email marketing newsletter into your corporate superpower, get in touch with the inboxAds team today.
